About | SY Strategy

About Me

Hi, I’m Shadi (pronounced sha-dee, meaning “happiness”). Founder of SY Strategy. 4x Founder. AI Strategist. Your trusted partner in operational transformation.

At SY Strategy, I work with mid-sized non-tech businesses, typically between $3M and $100M in revenue, to develop practical, strategic, AI-powered solutions that deliver real business results.

Think of it as your internal McKinsey for AI, but without the fluff, the Fortune 500 bloat, or the disconnected whitepapers.

A Global Perspective, A Personal Approach

I work globally with clients across the U.S., UK, and Europe while speaking on stages about scaling, innovation, and AI adoption.

I help COOs, Heads of Operations, and Innovation Leaders:

Assess AI readiness across systems, teams, and strategy
Prioritize AI investments based on operational ROI
Design custom roadmaps that build internal AI capability
Simplify complex decisions so you stop wasting time chasing tools
Develop team buy-in and confidence in a fast-changing tech landscape

No gimmicks. No overwhelm.

Just a clear path to sustainable growth through AI-powered systems thinking.

From Founder to AI Strategist: A Journey of Growth & Innovation

I’m not a theorist.

I’ve spent over a decade building and exiting real companies across EdTech, eCommerce, FinTech, and AI.

I’ve led global remote teams, raised capital, built predictive products, and most importantly, made the kinds of tough operational decisions your team is facing right now.

Most AI consultants are technologists who don’t understand business.

Most business consultants don’t understand AI.

I speak both languages and I help your team align them.

When I built a predictive AI product that analyzed customer behavior in real time, without collecting personal data, I saw what was possible:

AI isn’t about hype. It’s about precision, speed, and scale, when used strategically.

That realization is now the foundation of how I work:

Rooted in business logic. Tailored to your company’s maturity. Focused on building internal capacity, so you don’t stay dependent on outside vendors.

Mission

To empower growth-stage businesses to achieve sustainable success by bridging the gap between human wisdom and technological innovation, creating a future where business leaders navigate growth and AI integration with confidence, clarity, and joy.

Story

I believe every business challenge carries within it the seed of extraordinary growth. Through my own journey as a founder, navigating uncertainty, scaling globally, leading through complexity, I’ve learned that sustainable success isn’t about finding quick solutions. It’s about crafting the right ones, strategies that are aligned with your unique vision, timing, and truth. At the core of my work is a deep respect for the human element of business.

Technology, especially AI, is not a replacement for human insight. It’s a powerful tool to elevate it. When used wisely, it brings clarity where there’s noise, momentum where there’s stagnation, and focus where there’s overwhelm. I partner with businesses that are ready to innovate with purpose, those who want to scale, not by doing more, but by aligning more deeply with what works.

Whether you're navigating growth hurdles, exploring AI adoption, or rethinking your strategy from the ground up, I help turn roadblocks into strategic turning points. I help businesses blend timeless wisdom with practical innovation, and ensures every step taken is aligned with goals, values, and long-term growth.

Values

Empowerment

Integrating business strategy with breakthrough thinking
Fostering resilient mindsets for sustainable growth
Unleashing your highest potential to create lasting impact

Innovative Simplification

Demystifying complex technologies
Creating accessible pathways to advancement
Transforming overwhelm into strategic clarity

Authentic Partnership

Building trust through genuine relationships
Creating safe spaces for vulnerability and growth
Maintaining unwavering loyalty to client success